One of the most popular speakers at the convention was Rina Shah, a well–known designer of footwear and accessories from Bombay. Rina is a pioneer of design and production of shoes and accessories made from non–animal–derived materials such as leather and silk. Her high–end boutique "Rinaldi Designs" in Mumbai is popular among the stars of Bollywood and Hollywood. Rina spoke about her initial predicament of footwear manufacture and about the possibilities of incorporating of the core Jain principle of ahimsa (nonviolence) into life today.